Access Publishing Paso Robles Website Design

Elements of a successful business website

Successful business web design in Paso Robles is one that’s easily found online and generates phone calls from potential customers.

Great website design for small business requires two important fundamentals: search engine optimization (SEO) and conversion optimization. Let’s talk about what we recommend for successful web design in Paso Robles, where most of our clients are located. This article will deal with the first element: SEO.

SEO is structuring a website so it easily can be found and rank well in online searches on Google, Bing and Yahoo.

Local SEO is critical for a local business website to rank well in search engines. There are two main types of SEO: “on page” and “off page.” Good website design focuses on the important “on page” elements.

When search engines look at a website, they only see HTML source code, not all the pretty design and artwork. Search engines use the text they read, links and other signals to determine the relevancy and authority of a webpage. They use this information to assign a rank in the results they return.

So let’s talk about what’s important to place in the source code.The first thing to decide is the primary keyword for the business. This is normally the company’s most important product or service and the primary city the company serves.

Read the full story on web design in Paso Robles at Access Publishing.