One of the first steps for every new Access Local Search client is a custom analysis of their company’s web presence. We begin by reviewing the current online listings, profiles and rankings.
The company is compared to its local competition and similar companies in larger markets. We look for patterns of successful listings in important categories.
The analysis considers classifications, keywords, descriptions, reviews and citations. Our clients major products and services are run through a keyword generator to consider additional and niche keywords to target.
A baseline ranking report and list of current internet citations is prepared for the client and the analysis is used to improve the Optimized Business Profile.
For more information about the Local Search service, call Access Publishing at (805) 226-9890.